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It's What's Inside That Counts

We hold ingredients and formulations to a higher standard, striving to be as natural as possible while delivering transformative results and delicious textures.

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Mama Nature's Finest

We prioritize sustainable, vegan-friendly ingredients that are transparently sourced with respect for Mama Earth and the people who harvest them.

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Unparalled Purity

Every formula features our first cold-pressed, USDA-certified organic Argan Oil.

 PETA
PETA-Certified

100% cruelty free.

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Never invited to our party:

Phthalates, Parabens, Mineral Oils, Synthetic Fragrances, SLS and SLES Sulfates, Formaldehydes, Cyclic Silicones, Talc, Oxybenzone & Octinoxate & Octocrylene, Hydroquinone, Triclosane, Methylisothiasolinone, Plastic Microbeads, PFAs (aka "forever chemicals")  

Shop Our Favorites

Argan Moisture Plump Shampoo
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Argan Moisture Plump Shampoo
Always Nude (Unscented)
Argan Moisture Plump Conditioning Butter
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Argan Moisture Plump Conditioning Butter
Always Nude (Unscented)
Argan Bare Naked Cleansing Wipes
Argan Bare Naked Cleansing Wipes
Argan Bare Naked Cleansing Wipes
Butter Babies Kit
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Butter Babies Kit

Show us how you #feelgoodnaked